July 2022

Digital marketing can be quite hard to handle. Besides, as a business owner, you need to focus more on growing your business and improving your products and services. That’s why it’s best to find a digital marketing company to do the job for you instead. Don’t get us wrong though, finding a digital marketing agency isn’t as easy as it sounds. With so many consultants to choose from, you need to be extra discerning when picking one for your business. Here are things you’ll need to consider. Portfolios And Case Studies A good digital marketing agency should have proof that backs their skill and experience with regard to campaigns. Lucky for you, most of this information should be readily available on the website of digital marketing agencies. There are key differences between what you can expect to see from a portfolio or from a case study. A portfolio is basically a gallery of the past marketing campaign materials they’ve done. These could be videos, print ads, etc. On the other hand, case studies reveal the numbers behind their campaigns. This involves important data such as engagements, conversions, and more. Don’t be afraid to ask your digital marketing agency about these two things as it will give you a better idea of what they’re capable of. Reviews You can find nearly everything on the internet – including reviews for the digital marketing agency that you are hiring. If you want to make sure that the agency you’re looking at is worth it, then don’t forget to sift through reviews online. Don’t just look for the good reviews too. In fact, you need to keep an eye out for any negative review that the agency has. Doing this will give you an idea of what it’s going to be like working with that specific digital agency. This is a simple trick to help sort out the good digital marketing companies from the bad ones so take your time in looking for reviews. Accessibility The agency you hire needs to be easy to contact in case an emergency occurs. It can negatively affect your business if a company responds to emergencies slowly. Ask them what time they’re mostly available. Additionally, you should also check the communication portals that they used so that you can prepare ahead of time. A good digital marketing agency will be constantly in touch with you throughout the campaign. Specialties A good digital marketing agency should be capable of doing various types of digital marketing campaigns. There’s SEO, content marketing, email marketing, and a lot more. If you’re looking for a specific type of digital marketing strategy, then look for agencies that specialize in that specifically. Most digital agencies will tell you upfront what they do best. This is a firm guarantee that they can handle the type of digital marketing strategy that you want done for your business. Pricing Last but not least, don’t forget to consider pricing. Digital marketing isn’t free. In fact, it can cost somewhere between $500 to $50,000 depending on the size of your business and the types of campaigns that you’re willing to engage in. Some digital marketing agencies are going to be lenient with the pricing. They’ll try to adjust the campaign depending on what your budget really is. It’s best that you set a spending goal early on so you can manage expectations easily. Finding a good digital marketing agency to help your business grow online is important. There are lots of agencies to choose from but you only want to invest in ones that deliver results. These key factors are going to help you find the team that best fits the goals of your business. Don’t rush things. Make sure that you are taking your time in finding the agency to kickstart your digital marketing journey.

Data matters in this digital age. It lets you see progress, and it allows you to adjust your practices and strategies for even more growth. When it comes to digital marketing, there are a lot of tools that you can employ in your arsenal. One that you should invest in is analytical tools. Simply put, these let you measure data from your website, social media accounts, and a lot more. Aside from that, the tool also gives you the capacity to put that data to good use. There are a lot of analytical tools that you can use right now. Before you dive into them, here are a few that we recommend getting. 1. Hubspot When it comes to marketing, Hubspot remains to be one of the best all-in-one marketing suites that you can get. The platform has all that you need to help your business grow and increase conversions. Of course, a part of its features includes analytical tools too. Hubspot features an intensive data analysis tool. It lets you measure your marketing funnel starting from acquisition and even to closed deals. Thanks to its intuitive platform, Hubspot also lets you make better data-driven decisions. The biggest benefit of using Hubspot is its versatility. There are just so many tools from the platform that will help you market your business better. 2. Monday When it first came out, Monday set itself to be a collaboration software. However, the developers have added a great selection of marketing tools as well. What makes Monday an amazing data analytics tool is its intuitiveness. The platform gives you access to personalized data tracking templates that can fit your needs, whatever they may be. It supports many marketing platforms, so you’re getting the most out of your data. If you partner the data tracking tools with Monday’s renowned project management system, you can have more control over your marketing strategies in the future. 3. MailerLite Email marketing is still a great way to market your business. If this is your focus, then the best data analytics tool to invest in is MailerLite. MailerLite is a free web-based email marketing platform. It comes with its data reporting tools that measure everything, including click rates, subscribers, and more. It’s one of the most intensive email marketing-focused data trackers right now. Beyond these, MailerLite also helps you get to know your audience better. Through it, you can check what devices your email is being opened from and the location of your recipients too. 4. Omnisend Is your business available on a wide selection of channels? Then Omnisend is for you. As a marketing platform, Omnisend is made to track progress on various e-commerce platforms, including SMS, email, social media, and more. Simply put, the tool lets you manage your data and help you make data-driven decisions wherever you choose to make your business available. In terms of accessible platforms, it’s safe to say that Omnisend has the most – if not the most, number of e-commerce platforms under its data tracking solution. 5. Improvado Improvado is designed for this data-driven age that we are in right now. What makes the solution extra special is that it puts all of your marketing platforms in a single system. This makes you more efficient and more focused on delivering quality work. The solution is compatible with a great selection of platforms, including Facebook Ads, Google Ads, and more. It’s also a tool that you can use to measure the results of your campaigns in SEO, email marketing, CRM, and more. Data can be viewed from various degrees of level. Say you’re analyzing your SEO for instance, Improvado can help you check the results of your SEO down to the keyword level. Data is going to become bigger from here on out. If you don’t want to get left behind by this revolution, it’s important that you consider investing in the right solutions. Data-driven business decisions can make your business more successful. These tools might just be what you’re missing right now.